When P&G Introduced Physique Shampoo,it Sent Emails to People Asking

question 64

Essay

When P&G introduced Physique shampoo,it sent emails to people asking for referrals.People referring 10 friends to the shampoo's promotional website received free merchandise and were entered into a sweepstakes to win a year's supply of the shampoo.Explain what this technique is and why marketers use it.

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Definitions:

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