A Company Is Using ________ When It Airs a Television

question 120

Multiple Choice

A company is using ________ when it airs a television commercial to millions.

• A)interactive media
• B)viral media
• C)mass media
• D)personal media
• E)niche media

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Definitions:

Novelty and Complexity

Refers to the quality or state of being new, unusual, or original, combined with the state or quality of being intricate or complicated.

Getting Things Done

A time management method, described in a book by David Allen, that emphasizes moving items from the mind by recording them externally and breaking them into actionable work items.

Capturing

The act of taking control of or obtaining something through force or strategy.

Drive-Reduction

A motivational theory suggesting that behavior is an attempt to reduce drives caused by needs or stress, restoring a state of balance.