The Percentage of the Media Audience Exposed at Least Once

question 144

Multiple Choice

The percentage of the media audience exposed at least once to the advertiser's message during a specific time frame is known as ________.

• A)an impression
• B)circulation
• C)exposure
• D)reach
• E)frequency

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Definitions:

Activity Cost Pools

Groups of costs segmented based on activities performed, used in activity-based costing to allocate costs more accurately.

Machine-Hours

Machine-hours are a measure of the total time machines are operated during a specific period, typically used for allocating manufacturing overhead costs.

Batches

Groups of items or goods processed or produced together as a single unit, typically within the same production run or period.

Activity Rates

Rates used in activity-based costing to allocate overhead costs to products or services, based on the amount of activity consumed.