Refer to the Scenario Below to Answer the Following Questions

question 17

Essay

Refer to the scenario below to answer the following questions.
Suzanne and Shandra,longtime friends,share a love of animals and own an animal grooming business together.They own a small fleet of RV motorhomes outfitted with comfortable dog and cat grooming stations.On-the-Go Groomer's motorhomes come to clients' homes in the metro area to provide pet services instead of requiring pet owners to come to them.Suzanne and Shandra are pleased with their success,but both feel that they are not reaching enough potential customers.So far,they have relied on local newspaper advertisements and positive word-of-mouth to generate business.Suzanne said,"We have come so far and really have a great little business going.But I think we could become much bigger with the right plans in place."
-How might Suzanne and Shandra use addressable media in a media plan for On-the-Go Groomers?

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Definitions:

Depreciation Expense

The systematic allocation of the cost of a tangible asset over its useful life, reflecting wear and tear or obsolescence.

Molding Machine

A machine used in manufacturing to shape liquid or pliable material using a rigid frame called a mold or matrix.

Straight-line Rate

A method of calculating depreciation by evenly allocating the cost of an asset over its useful life.

Double Declining-balance

An accelerated method of depreciation where the book value of an asset is reduced at double the rate of its straight-line depreciation.