When P&G Introduced Physique Shampoo,it Sent Emails to People Asking

question 64

Essay

When P&G introduced Physique shampoo,it sent emails to people asking for referrals.People referring 10 friends to the shampoo's promotional website received free merchandise and were entered into a sweepstakes to win a year's supply of the shampoo.Explain what this technique is and why marketers use it.

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Definitions:

Stationery Expenses

Costs associated with office supplies such as paper, pens, and envelopes, used in the daily operations of a business.

Management Accounting

The method involves creating managerial reports and financial records that deliver precise and prompt financial and statistical data needed by managers for making daily and near-term decisions.

Decision Making

The process of choosing among multiple options or courses of action, based on factors such as data analysis, strategic goals, and resource availability.

Cost Driver

A factor that causes the cost of an activity or process to change, used in activity-based costing to allocate overheads more accurately.