A Four-Color,full-Page Advertisement for a Sale at a Local Retailer

question 25

Multiple Choice

A four-color,full-page advertisement for a sale at a local retailer appeared in the Sunday newspaper.The ad featured several images of products that would be on sale.The color images,however,were somewhat blurry.Which of the following best explains why the images were blurry?

• A)The glossy paper used by newspapers is ineffective at reproducing fine details.
• B)The color was not in perfect registration.
• C)The advertisement used continuous tones rather than half tones.
• D)The advertisement used half tones rather than continuous tones.
• E)The advertisement did not use enough white space.

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Definitions:

Permanent/Temporary

Describes the nature of employment or accounting entries; permanent implies longevity or continuity, whereas temporary indicates a limited duration or interim status.

Normal Balance

The normal balance is the side (debit or credit) of an account that is expected to have a higher balance based on the accounting equation.

Financial Statement(s)

Reports summarizing the financial performance, position, and cash flows of a business over a specified period, including balance sheet, income statement, and cash flow statement.

Permanent/Temporary

Defines classifications of accounts in accounting where permanent accounts refer to balance sheet items that carry over into the next fiscal period, while temporary accounts are closed at the end of each accounting period.