The Way Elements Are Positioned to Lead the Eye Through

question 97

Multiple Choice

The way elements are positioned to lead the eye through a print ad is known as ________.

• A)dominance
• B)balance
• C)movement
• D)KISS
• E)simplicity

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Definitions:

Decision Tree

A graphical representation used to display decisions and their possible consequences, including chance event outcomes, resource costs, and utility.

Expected NPV

The anticipated net present value of a project or investment, calculated using estimated inflows and outflows to assess its profitability and risk.

Cost Of Capital

The rate of return a company must offer investors to entice investment in the company, reflecting the risk of investing in the firm.

Capital Asset Pricing Model

A framework detailing how expected returns on assets, especially stocks, correlate with systematic risk.