Stan Is a Copywriter,and Bob Is an Art Director Working

question 123

Multiple Choice

Stan is a copywriter,and Bob is an art director working on a client's account.They are brainstorming ideas and trying to imagine what the finished ad might look like.What technique are they using?

• A)creative aerobics
• B)thought listing
• C)"drawing on the right side of the brain"
• D)visualization
• E)image transfer

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Definitions:

Subrogation

The legal right for insurers to pursue a third party that caused an insurance loss to the insured.

Guarantor

A person or entity that agrees to be responsible for another's debt or performance under a contract if the original party defaults.

Debtor's Obligation

A debtor's legal responsibility to repay a debt as agreed upon with the creditor.

Mechanic's Lien

A legal claim on a property's title to protect those who have provided work or materials that enhance the property's value.