A Four-Color,full-Page Advertisement for a Sale at a Local Retailer

question 25

Multiple Choice

A four-color,full-page advertisement for a sale at a local retailer appeared in the Sunday newspaper.The ad featured several images of products that would be on sale.The color images,however,were somewhat blurry.Which of the following best explains why the images were blurry?

• A)The glossy paper used by newspapers is ineffective at reproducing fine details.
• B)The color was not in perfect registration.
• C)The advertisement used continuous tones rather than half tones.
• D)The advertisement used half tones rather than continuous tones.
• E)The advertisement did not use enough white space.

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Definitions:

Indirect Labor

Labor costs not directly tied to the production of goods or services, such as maintenance, supervision, and administrative staff salaries.

Indirect Materials

Materials used in the production process but not directly traceable to a finished product.

Work in Process

A stage in the production process that includes goods partially completed; not yet ready for sale.

Factory Overhead

Indirect costs incurred during the manufacturing process, such as utilities, maintenance, and salaries, that are not directly tied to production.