Refer to the Following Passage to Answer the Questions Below

question 95

Multiple Choice

Refer to the following passage to answer the questions below.
A television ad for Meridia,a prescription medication for managing obesity,begins by showing a close-up of a cute,pudgy baby's face while a voice-over says something to the effect that "doctors have been concerned about your weight all your life." The baby's face gradually turns into that of a woman who is attractive yet overweight,and the voice-over says,"Meridia can help-just ask your doctor." Then the scene shifts,rather abruptly,to the name of the prescription medication.
-The art director wants to purchase a previously recorded image of a baby's face rather than go through the process of casting and abiding by all the regulations for working with minors.What could the art director use?

• A)pre-shot footage
• B)open footage
• C)stock footage
• D)proprietary footage
• E)dubbed footage

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Definitions:

Behavioral Aggregation

The process of combining multiple instances of behavior over time to give a more stable assessment of an individual's typical behavior.

Attitudes and Behavior

The relationship between individuals' evaluations of objects, people, or events (attitudes) and their actions (behavior).

Effort Justification

The tendency to assign greater value to outcomes that require a higher level of effort to achieve, often as a means to rationalize the expenditure of resources.

Effort Justification

A phenomenon where individuals assign greater value to outcomes they had to put effort into achieving or obtaining.