Refer to the Following Passage to Answer the Questions Below

question 30

Essay

Refer to the following passage to answer the questions below.
Kimberly,an art director at an advertising agency,is developing the print campaign for one of the agency's clients.The client doesn't have a large budget and would like to keep production costs as low as possible.This means that the creation of original art in the ads is not feasible.The desired look of the ads is formal,and Kimberly wants to convey a calm,serene,reflective,and intellectual mood.She also wants the layout to be formal because the product is financial services targeted to consumers 50+ years old.
-Considering that the client does not want to pay for original visuals,how will Kimberly get the visuals she needs to grab attention and set the tone for the ads?

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Definitions:

Random Sample

A method of selecting a subset of individuals from a population in such a way that every individual has an equal probability of being chosen.

Sample of Convenience

A sample of convenience is a collection of subjects or units chosen based on their easy availability and proximity to the researcher.

Demand Characteristics

Subtle cues or signals in an experimental environment that influence the participants' behavior or responses.

Debriefing

A process of explaining the purposes and methods of a completed procedure or experiment to its participants.