Public Relations News and Feature Stories Are Written and Distributed

question 5

Multiple Choice

Public relations news and feature stories are written and distributed to external media in a ready-to-publish format called a ________.

• A)creative brief
• B)news release
• C)script
• D)storyboard
• E)press kit

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Definitions:

Subjectively

Based on personal feelings, tastes, or opinions rather than external facts or evidence.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in alignment with the goal of shareholder wealth maximization.

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of data values, often used to assess risk in investment portfolios.

Investment's Cash Flows

The cash that is generated or expended over the course of an investment's life.