A Television Advertisement for Chick-Fil-A Shows Several Cows Eating Grass

question 144

Multiple Choice

A television advertisement for Chick-fil-a shows several cows eating grass in a large field.The camera zooms out to show that the cows have eaten a pattern into the grass that reads "Eat more chikin." The message closes with the lines,"We didn't invent the chicken,just the chicken sandwich." This commercial best demonstrates which characteristic of effective copy?

• A)using news
• B)using imaginative description
• C)providing product information
• D)being original
• E)being general

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Definitions:

Research and Development (R&D)

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

Production Function

An economic model depicting the relationship between input combinations and the maximum output that can be produced with those inputs.

Differentiating

The process of distinguishing a product or service from others to make it more attractive to a particular target market.

Brand Positioning

Marketing strategy that aims to create a unique impression in the customer's mind so that the customer associates something specific and desirable with the brand that is distinct from the rest of the marketplace.