Which of the Following Statements About Copywriting in a Global

question 58

Multiple Choice

Which of the following statements about copywriting in a global environment is FALSE?

• A)English is more economical than many other languages.
• B)Standardizing the copy content by translating the appeal into the language of the foreign market involves many possible communication blunders.
• C)Few international campaigns are literally translated.
• D)A back translation of the ad copy from the foreign language into the domestic one is rarely a good idea because it fails to convey a complete cultural interpretation.
• E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

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Definitions:

Audience's Attitudes

The collective feelings, beliefs, and behaviors of an audience towards a subject, which can influence their reception and interpretation of messages.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Actions

The things that an individual or group does, often considered in terms of how they demonstrate intentions or achieve objectives.

Planning

The process of making plans for something, including setting goals, defining strategies, and outlining tasks and schedules.