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Why Is Language More Important in an Advertisement for a High-Involvement

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Why is language more important in an advertisement for a high-involvement product than for a low-involvement product?


Definitions:

Eyewitness Testimony

Evidence given by a person who has witnessed an event or crime, regarding their observations.

Legal System

The system of rules and guidelines, usually enforced through a set of institutions, used to govern a community, society, or country.

Confidence

The feeling of self-assurance arising from an appreciation of one's own abilities or qualities.

Serial Murderers

Individuals who commit a series of murders, usually with psychological gratification as their primary motive.

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