Which of the Following Is the Primary Criterion for Judging

question 134

Multiple Choice

Which of the following is the primary criterion for judging the value of a news story?

• A)appeal
• B)originality
• C)creativity
• D)newsworthiness
• E)tone of voice

Learn the use of common-ground and ethical persuasion techniques.

Distinguish between the organizational patterns for persuasive messages.

Understand the role of intrinsic and extrinsic benefits in persuasive communication.

Grasp the different persuasive techniques used in sales and marketing.

---

Definitions:

Negotiates

The process by which parties come together to try and reach an agreement on a matter, often involving discussion and compromise.

Fictitious Payee Rule

A legal principle that holds a drawer of a check responsible when funds are obtained by fraud, if the drawer fails to exercise caution in issuing the check.

Immediate Loss

Financial damage or cost incurred directly as a result of an event, action, or decision, without any delay.

Forged Instruments

Documents that are illegally altered or created to deceive or commit fraud.