The Visual That Sticks in the Mind and Becomes the Image

question 63

Multiple Choice

The visual that sticks in the mind and becomes the image that viewers remember when they think about a commercial is known as the ________.

• A)brand personality
• B)key frame
• C)tagline
• D)elemental visual
• E)scripted visual

Understand the concepts of intrinsic and extrinsic motivation and their roles in behavior.

Differentiate between various theories related to motivation and emotion.

Recognize the effects of autonomy, self-efficacy, and relatedness on motivation.

Identify how culture influences motivation through contrasting individualistic and collectivist cultures.

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Definitions:

Device Driver

Software that allows higher-level computer programs to interact with a hardware device.

Printer

A device that transfers text and graphics from a computer onto paper or other media, producing physical copies of digital documents.

Internet

A global network of computers and servers that allows for the exchange of data, communication, and access to information across the world.

ROM Chips

Non-volatile memory chips that permanently store instructions for computing devices; ROM stands for Read-Only Memory.