Refer to the Following Scenario to Answer the Questions Below

question 51

Multiple Choice

Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare,hotels,and rental cars.Travelocity.com uses the "Roaming Gnome" in its television commercials,often in humorous situations.For example,a recent ad showed the gnome in Europe where he plugged an American appliance (i.e. ,hair dryer) into a socket and was shocked across the room.All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair.Viewers hear him say,"Am I going to die?"
-The "Roaming Gnome" is most accurately classified as which of the following?

• A)announcer
• B)spokesperson
• C)character type
• D)celebrity
• E)talking head

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Definitions:

Incremental Value

The additional value created or achieved as a direct result of a specific action, decision, or investment.

Cash

A form of liquid asset that includes physical currency such as banknotes and coins, and demand deposits that can be quickly converted into physical cash.

Incremental Value

The additional or extra value generated by undertaking a new project, making an investment, or initiating a new action.

Equity-Financed

A method of raising capital through the sale of shares in the company, leading to shareholder ownership.