In a ________ Culture,brand Communication Messages Are Best Understood When

question 47

Multiple Choice

In a ________ culture,brand communication messages are best understood when presented within contextual clues.

• A)global
• B)local
• C)high-context
• D)low-context
• E)technological

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Definitions:

Constructionist Theories

Constructionist theories propose that reality and knowledge are constructed through interactions among people, shaped by social, cultural, and historical contexts.

Control Theory

in sociology, it explains conformity as a result of the controls or restrictions society imposes on individuals to prevent deviant behavior.

Labeling Theory

A sociological theory that suggests individuals become deviant because of labels applied to them by society.

Symbolic Interactionism

A micro-level sociological perspective focusing on how individuals interpret and interact with the world through symbols and shared meanings.