A ________ of an Ad Translates the Foreign Language Copy

question 40

Multiple Choice

A ________ of an ad translates the foreign language copy into the original domestic language to check the accuracy of the message.

• A)high-context translation
• B)low-context translation
• C)global translation
• D)bilingual translation
• E)back translation

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Definitions:

Instrumentality

The perceived relationship between performance and the attainment of certain outcomes, an important concept in motivation theories such as expectancy theory.

High Performance

A state of operating with maximum efficiency and effectiveness, often surpassing expected standards.

Performance Expectations

Standards or benchmarks that define the expected level of job performance.

Performance-outcome Expectancy

The belief that a certain level of performance will lead to a specific outcome.