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Why Is Language More Important in an Advertisement for a High-Involvement

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Essay

Why is language more important in an advertisement for a high-involvement product than for a low-involvement product?


Definitions:

New Ad

Refers to freshly created advertising content intended to promote products, services, or ideas.

Company's Ad

An advertisement or promotional message issued by a business to inform, persuade, or remind consumers about its products or services.

Unauthorized Cards

Payment cards such as credit or debit cards used without the consent or authorization of the cardholder, often resulting in fraudulent transactions.

Counterfeiting

The act of making an imitation of an object, typically money or branded goods, with the intent to deceive.

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