An Ad in a Professional Journal Targeted to an Audience

question 119

Multiple Choice

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients.It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth.The manufacturer of Crest toothpaste was using ________.

• A)personal selling
• B)direct marketing
• C)a push strategy
• D)a pull strategy
• E)public relations

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Definitions:

Common Stock

This represents ownership shares in a corporation, providing voting rights and entitling the holder to a share of the company's success through dividends and capital appreciation.

Stockholder

An individual or entity that owns shares in a corporation, giving them ownership interest.

Dividends Account

An account used in bookkeeping that records the dividends paid out to shareholders from a corporation's earnings.

Common Stock

A type of equity security that represents ownership in a corporation, giving holders voting rights and a share in the company's profits via dividends.