Synergy Is Created When the Components of Integrated Marketing Communication

question 132

True/False

Synergy is created when the components of integrated marketing communication have more impact as a whole than they would individually.

---

Definitions:

Posting

The process of transferring entries from a journal to the respective accounts in the general ledger.

Trial Balance

A financial statement listing each account and its balance, used to verify equality of debits and credits.

Withdrawals Account

An account used in bookkeeping to record amounts drawn out by an owner or partner from a business for personal use.

Trial Balance

A bookkeeping worksheet where the balances of all ledgers are compiled into debit and credit account columns to check for accuracy.