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You Just Interviewed for a Job with Dial,Inc

question 123

Essay

You just interviewed for a job with Dial,Inc.and learned that they are looking for someone who will call on grocery,drug,and convenience stores to sell and service Dial's health and beauty aid items to these types of retailers.What type of personal selling does this represent?


Definitions:

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person's mind when evaluating a specific topic, concept, method, or decision.

Representativeness Heuristic

A cognitive shortcut that involves making judgments based on how much one entity represents, or is similar to, another entity.

Insight

The capacity to gain an accurate and deep understanding of someone or something.

Analogy

A comparison between two things, typically for the purpose of explanation or clarification.

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