Refer to the Passage Below to Answer the Following Questions

question 120

Essay

Refer to the passage below to answer the following questions.
Gore-Tex is a revolutionary material that is used in several types of outer- and athletic-wear that can keep consumers warm and dry in the winter but also cool in the summer.It is lighter and stronger than other types of materials,such as wool or cotton,and costs more.However,many consumers of these products were not aware of the advantages of Gore-Tex when comparing products and were put off by the very high price.To change this,Gore-Tex hired an advertising agency to assist in creating a special meaning for the brand and to communicate the advantages to end-user consumers.Gore-Tex also worked with the manufacturers of the products into which Gore-Tex was incorporated to encourage them to call attention to the fact that Gore-Tex is used in their products.
-Manufacturers of apparel products using Gore-Tex include that information on their product labels as well as in their advertising.What is this practice called,and why do these manufacturers use this approach?

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Definitions:

Strategy Identification

The process of recognizing and defining the course of action or policies designed to achieve a major or overall goal.

Strategy Outsourcing

The practice of delegating specific strategic tasks or operations to external organizations, focusing on core competencies.

Operating Objectives

Specific, short-term targets set by an organization to guide daily operations and ensure alignment with overall strategic goals.

Strategic Objectives

High-level goals that an organization sets to guide its direction and development, aligning with its mission, vision, and overarching strategies.