Examlex
Which of the following is not one of the three major categories of galaxies?
Decision-Making Process
The cognitive process leading to the selection of a course of action among several alternatives, often involving steps such as problem recognition and evaluation of alternatives.
Organizational Buying
The process through which formal organizations determine the necessity for products and services to be purchased, and assess and select from different brands and suppliers.
Problem Recognition
The initial step in the consumer decision process that occurs when a consumer identifies a need or problem that needs to be solved.
Alternative Evaluation
The stage in the consumer decision-making process where different products, brands, or options are assessed against set criteria.
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