Walmart Tracks the Habits of the 100 Million Customers Who

question 35

Multiple Choice

Walmart tracks the habits of the 100 million customers who visit it stores each week and responds with products and services directed toward those customers' needs based on the information collected.This is an example of ________ marketing.

• A) undifferentiated
• B) database
• C) relationship
• D) consumer-generated

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Definitions:

Dividends Received

Income received by investors, typically shareholders of a corporation, from the profits of the company.

Investee

A company in which another entity has invested, granting the investor a level of influence or control over its operations.

Related Expense

Costs that are directly connected to or a result of a specific business activity or operation.

Subsidiary Contract

An agreement or contract involving a company that is controlled by another parent company.