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Role theory takes the view that much of consumer behavior resembles actions in play.
Central Tendency
A statistical measure that identifies a central or typical value for a set of data, commonly represented by the mean, median, or mode.
Median
The middle value in a sorted list of numbers, effectively dividing the dataset into two halves.
Regression Toward
A statistical phenomenon that describes how extreme scores on a variable tend to be closer to the average on subsequent measurements.
Emotional Distress
A negative emotional state that may arise from various causes, including stress, anxiety, or traumatic events.
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