Which of the Following Is the Best Tool for Consumer

question 52

Multiple Choice

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

• A) Web 2.0
• B) B2C e-commerce
• C) Economics of information
• D) Compulsive consumption

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Definitions:

Prospect Theory

A behavioral economic theory that describes how people make decisions between alternatives that involve risk, where the potential for losses influences choices more than equivalent gains.

Closing Costs

Fees and expenses, over and above the price of the property, incurred by buyers and sellers in transferring ownership of a property.

Escalation of Commitment

The tendency to continue to invest in a decision despite evidence of it being wrong, often leading to increased commitment based on already invested resources.

Employee Involvement

The degree to which employees can contribute to decision making processes and have a say in matters that affect their work and the organization.