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Describe a Virtual Brand Community

question 4

Essay

Describe a virtual brand community. Create an example of a new community that demonstrates the concept.


Definitions:

Credibility

The quality or power of inspiring belief; how trustworthy or believable a person, organization, or piece of information is perceived to be.

Likability

The quality or state of being pleasant, agreeable, and easy to enjoy, often influencing social acceptance and interpersonal relationships.

Salesperson

An individual who sells goods or services to customers for a living, often directly interacting with the buyers.

Social Pressure

The influence exerted by society or a social group on an individual to encourage conformity to norms, values, or behaviors.

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