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In a building where no ceiling is provided and the structure and utilities are exposed,
Product Descriptors
Terms or phrases used to describe key attributes or features of a product to consumers.
Product Features
Attributes or characteristics of a product that are intended to offer benefits and solve consumers' problems.
Brand Marks
Visual symbols or logos that identify a brand, making it recognizable to consumers.
Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
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