Jeff Had Collected a Nice Wardrobe Before Graduating from College

question 89

Multiple Choice

Jeff had collected a nice wardrobe before graduating from college.All of his friends considered him "well dressed." After the first day at his new job,however,Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing.Jeff had just experienced the power of a new ________.

• A) reference group
• B) information cascade
• C) avoidance group
• D) brand community

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Definitions:

Goodwill

The positive reputation and brand value that a business acquires beyond its tangible assets, often affecting customer loyalty and market value.

Courtesy

The display of politeness, respect, and consideration for others in behavior and communication.

Conversational Language

A style of language that is informal and similar to everyday spoken communication.

You-viewpoint

A communication technique that focuses on the listener or reader's perspective, needs, and interests, often used to create more engaging and persuasive messages.