Which of the Following Is a New Kind of Avoidance

question 60

Multiple Choice

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

• A) Virtual communities of consumption
• B) Virtual worlds
• C) Consumer tribes
• D) Anti-brand communities

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Definitions:

Oppositional Culture

A subculture's rejection of the dominant cultural norms, often seen in the context of social and ethnic groups.

Minority Group

A category of people differentiated from the social majority, often by cultural, ethnic, or racial differences.

Oppositional Culture

A subculture's adoption of norms and values that strongly contrast with and oppose the dominant society's norms and values.

Acting White

A term used to describe a scenario where a person of color is perceived to adopt the cultural traits or behaviors stereotypically associated with white people.