________ Refers to the Strategy of Getting Visitors to a Web

question 10

Multiple Choice

________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.

• A) Foot-in-door marketing
• B) Guerrilla marketing
• C) Viral marketing
• D) Demand-based marketing

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Definitions:

Reconstruction

The period following the American Civil War (1865-1877) during which the United States attempted to address the inequities of slavery and integrate formerly enslaved people into society and politics.

1950s

A decade marked by post-World War II recovery, the beginning of the Cold War, and significant social and economic changes in many parts of the world.

Cold War

A period of geopolitical tension between the Soviet Union and the United States and their respective allies, roughly from 1947 to 1991, characterized by threats, propaganda, and other measures short of open warfare.

Third World

A term originally used to describe countries that were not aligned with either the capitalist NATO bloc or the communist Soviet bloc during the Cold War, now often used to refer to developing countries.