Explain the Concept of Guerrilla Marketing and Give an Illustration

question 46

Essay

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied.Be specific in your comments.

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Definitions:

Shift

A change in position or direction, often used in economics to describe a movement in supply or demand curves in response to external factors.

Electronic Components

Components such as resistors, capacitors, diodes, and transistors used in the creation of electronic circuits.

Relatively Elastic

Refers to a situation where the quantity demanded or supplied of a good changes significantly in response to changes in price.

Percentage Increase

calculates the rate at which a quantity grows over a period, expressed as a fraction of its original value.