When Companies Use Celebrities in Their Ads They Are Using

question 14

Multiple Choice

When companies use celebrities in their ads they are using the principle of ________ reference groups.

• A) membership
• B) aspirational
• C) coercive
• D) normative

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Definitions:

Juvenile Myelomonocytic Leukemia

A rare type of leukemia that typically affects children under the age of four, characterized by the overproduction of monocytes and myelocytes.

Multiple Myeloma

A type of cancer that forms in plasma cells, affecting the bone marrow and the production of healthy blood cells.

Genetic Testing

The analysis of DNA, RNA, chromosomes, proteins, or certain metabolites in order to detect alterations related to a heritable condition or disease.

Ovarian Cancer

A type of cancer that originates in the ovaries, characterized by the uncontrolled growth of cells within the ovarian tissues.