Consumers Are Swayed More by Negative Word of Mouth Than

question 38

True/False

Consumers are swayed more by negative word of mouth than by positive comments.

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Definitions:

Informal Groups

Groups that form naturally within an organization based on personal relationships or shared interests, as opposed to being formally structured by the organization.

Organizational Goals

The objectives a company aims to achieve, which guide its operational activities and strategic planning.

Undesirable Power

Influence or control that is used negatively, causing harm or coercion without regard for ethical standards or consent.

Person-To-Person

Direct interaction or communication between individuals without intermediaries.