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Explain the Concept of Guerrilla Marketing and Give an Illustration

question 46

Essay

Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might be applied.Be specific in your comments.


Definitions:

Polysaccharide

Carbohydrate that consists of hundreds or thousands of monosaccharide monomers.

Molecule

The smallest particle of a chemical element or compound that can exist independently while retaining the characteristics of the substance.

Cellulose

A complex carbohydrate that constitutes the primary structural component of plant cell walls and is indigestible to humans.

Plant Cuticles

A protective, waxy coating on the surface of stems and leaves that prevents water loss.

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