Jason Is a Marketing Researcher Working for a Client Who

question 88

Multiple Choice

Jason is a marketing researcher working for a client who believes that social class will be an important segmenting device. Jason decides to find social class categories by simply asking respondents to pick their own category. Which of the following best supports Jason's approach?

• A) Most Americans don't mind talking about social class but are usually inaccurate in determining their own categories.
• B) American consumers generally have little difficulty accurately placing themselves in the lower-middle class or middle class.
• C) American consumers are generally better able to identify their neighbors' social class than their own social class.
• D) Most Americans will list the social class they wish to belong to rather than the one they actually occupy.

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Definitions:

ImageTwin

ImageTwin may refer to digital or technological solutions aimed at creating virtual replicas or digital twins of physical objects or images, but without more context, the term's exact meaning could vary.

3-D Image

A visual representation that provides the perception of depth, creating a three-dimensional effect on a two-dimensional surface.

Marketing Environment

It refers to the external factors and forces that impact a company's ability to develop and maintain successful customer relationships.

Marketing Environment

The various external forces, such as social, economic, political, and technological factors, that affect a company's marketing strategies and operations.