In Most Building Projects, the Consultants Are Hired by the Architect

question 53

Essay

In most building projects, the consultants are hired by the architect to ensure complete coordination among the tasks of the architect and the consultants. However, in some projects, one or more consultants may be hired directly by the owner (sometimes before the selection of the architect). In such cases, the architect may still be held accountable for any error committed by the owner- appointed consultant(s). Explain why that is so.

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Definitions:

Market-oriented Era

A period in business philosophy where the focus is on customer needs and desires, driving product development and marketing strategies to satisfy those demands.

Creative Production Era

A period highlighting the importance of innovation and creativity in the production of goods and services, contrasting with periods focused on efficiency or standardization.

Delivering Value

The process of providing products or services that are of high value to the consumer, often exceeding their expectations relative to the cost.

Marketing Mix

Encompasses the four key elements of marketing strategy: product, price, place, and promotion used to meet marketing objectives.