Lucille Took the Same Exam, but Received a 78 on It

question 2

Multiple Choice

Lucille took the same exam, but received a 78 on it. What was her approximate percentile rank?

• A) 78th
• B) 16th
• C) 58th
• D) 84th

---

Definitions:

Marketing Information System

A system that gathers, analyzes, and disseminates data relevant to a company’s marketing activities.

Demographic Segmentation

Dividing markets on the basis of various demographic or socioeconomic characteristics such as gender, age, income, occupation, household size, stage in family life cycle, education, or ethnic group.

Ethnic Group

A community or population made up of people who share a common cultural background or descent.

Household Size

The total number of individuals living in a single housing unit, often used in context of demographic data or eligibility for certain programs.