How Do Parametric Tests Differ from Non-Parametric Tests

question 6

Multiple Choice

How do parametric tests differ from non-parametric tests?

• A) They are less powerful.
• B) They require more assumptions for their use.
• C) They are less difficult to compute.
• D) all of the above

---

Definitions:

Promotional Mix

The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.

Mass Media

Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.