By What Measure Is It Determined Whether an Ad Causes

question 10

Multiple Choice

By what measure is it determined whether an ad causes a false belief?

• A)if it deceives an ignorant consumer
• B)if it substantially interferes with a decision to buy
• C)whether it contains any factually incorrect information
• D)whether it is a product a reasonable person would want to buy

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Definitions:

Elasticity

An indicator of the degree to which the demand or supply of a product fluctuates following a variation in its price.

Resource Demand

The desire and ability of consumers or firms to acquire specific quantities of resources at various prices.

Marginal Revenue Product

The increased earnings resulting from the application of an extra unit of a resource, such as capital or labor.

Demand Schedule

A diagram indicating the volume of goods or services that purchasers intend and can afford to buy across a range of prices.