Which Term Refers to Marketing Techniques That Are Used to Encourage

question 23

Multiple Choice

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

• A) Social media marketing
• B) Social marketing
• C) Public service marketing
• D) Services marketing

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Definitions:

External Driver

Factors outside an organization that influence its operations, strategies, and success, such as market trends, regulatory changes, or economic conditions.

3C Model

A business model that focuses on three key factors: Company, Customer, and Competitor, to guide strategic development and decision-making.

Coordination

Coordination refers to the process of organizing people or groups so that they work together efficiently and effectively.

Cooperation

A process where individuals, organizations, or countries work together towards common goals or interests.