A Strategy That Aligns a Company Brand with a Cause

question 74

Multiple Choice

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

• A) ethic marketing
• B) social marketing
• C) response marketing
• D) cause marketing

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Definitions:

Retained Earnings

The portion of a company's profits that is held or retained and not paid out as dividends to shareholders.

Shareholder Wealth

The overall value for shareholders; it is often measured by the share price of a company multiplied by the number of shares outstanding.

Stock Accounts

Investment accounts that hold shares of various companies, allowing investors to own a part of these entities and possibly earn dividends or benefit from stock price appreciation.

Stock Split

A corporate action that increases the number of shares in a company through the division of its existing shares.