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Why Would Amazon

question 18

Essay

Why would Amazon.com create a separate e-commerce site for green products?


Definitions:

Brand Managers

Brand managers are professionals responsible for the development, implementation, and management of marketing strategies and campaigns to build and maintain a brand's image, relevance, and consumer perception.

Growth

The process of increasing in size, number, value, or strength.

Expertise

Deep knowledge or skill in a particular area or field, gained through experience or education.

Unilever

A British multinational consumer goods company specializing in a wide range of products, including food, beverages, cleaning agents, and personal care items.

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