When Creating a Survey

question 16

Multiple Choice

When creating a survey,

• A) phrase questions ambiguously.
• B) do not include an introduction.
• C) use only close-ended questions.
• D) use loaded questions.
• E) keep it simple and brief.

Identifying the principles of social or observational learning.

Explaining attitude formation and change through conditioning.

Analyzing the impact of attitude polarization on belief and attitude strength.

Understanding the basics of prejudice development through conditioning and social learning.

---

Definitions:

Intrinsic Value

The actual, fundamental worth of an asset, based on underlying perceptions of its true value including all aspects of the business, in terms of both tangible and intangible factors.

Call

A financial term referring to an option contract that gives the holder the right, but not the obligation, to buy a specific amount of a security at a specific price within a specific time period.

Exercise Price

The price at which the holder of an options contract can buy (in the case of a call option) or sell (in the case of a put option) the underlying asset or security.

Stock Price

The cost of purchasing one share of a company, which fluctuates based on market conditions and perceived value.