A Common Practice Among Advertisers Is to Create New Relationships

question 38

Multiple Choice

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.A classic example of this was equating Marlboro cigarettes with the American frontier spirit.Which of the following terms best describes this practice?

• A) Subliminal persuasion
• B) Figure-ground projection
• C) Semiotic relationships
• D) Consumer-modeling connections

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Definitions:

Elastic Tissue

Connective tissue that allows tissues in the body to resume their shape after stretching or contracting.

Elastic Artery

A type of artery that contains a high proportion of elastic tissue, allowing it to stretch in response to each pulse and help maintain blood pressure.

Muscular Artery

A type of medium-sized artery that has a thicker muscular layer, which allows for regulation of blood flow by contracting or dilating.

Arteriole

A small diameter blood vessel in the microcirculation that extends and branches out from an artery and leads to capillaries.