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A Billboard Is Positioned Beside a Busy Highway

question 3

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A billboard is positioned beside a busy highway.However,the merchant that has purchased the billboard complains that no response is being generated by his advertising message.Upon closer inspection,the billboard company determines that the typeface used is too small to be effectively read by a motorist going 60+ mph on the highway.Which of the following sensory thresholds would be most appropriate to explain the failure of this advertisement to connect with motorists?


Definitions:

National Standard

Officially recognized guidelines or specifications set by a country, covering various aspects such as quality, safety, and efficiency.

Technological Improvements

Enhancements or advancements in technology that increase productivity or efficiency in processes, products, or services.

Real Income

An individual's income adjusted for inflation, reflecting the actual purchasing power of the income.

Producing Automobiles

The process of manufacturing cars, which involves assembling various components like engines, frames, and electronics.

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