Which of the Following Most Accurately Reflects the Current Thinking

question 74

Multiple Choice

Which of the following most accurately reflects the current thinking about the use of subliminal perception in marketing promotion and advertising?

• A) Subliminal messages are below the threshold of perception, so they cannot be utilized in marketing.
• B) Subliminal ads can be effective, but customers do not like them; therefore marketers avoid them.
• C) There is some evidence that subliminal perception can have limited effects, but the effects are not specific enough to make subliminal messages effective in advertising.
• D) It comes down to a matter of attention. If a viewer will pay enough attention to a subliminal message, then it can have specific effects.

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Definitions:

Secondary Immune Response

The body's immune system's more rapid and intensified response to a pathogen it recognizes from a previous infection.

Memory Cells

Specific types of immune cells that remember past infections and can quickly respond to repeated exposures to the same pathogen.

Antigen

A substance that can induce an immune response, often seen as foreign by the body's immune system.

Species Resistance

The natural ability of a species to resist or fend off infections and diseases due to inherent genetic or physiological factors.